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Calling & IVR
Set up click-to-call, IVR flows, and AI call summaries for your store's customer conversations.
Calling & IVR connects your store's phone operations directly inside Retailos — so your team can call customers, run IVR flows, and review AI-summarised call records without switching tools.
How to set it up
- Go to
Settings > Advanced > Calling & IVR. - Choose your telephony provider — Twilio, Exotel, or Knowlarity — and enter the credentials provided by that provider.
- Once connected, click-to-call becomes available on any customer profile. Navigate to
Customers > [Customer Name]and use the call option next to their phone number to start a call instantly. - To build an IVR flow, go to
Settings > Advanced > Calling & IVR > IVR Flowsand create a new flow. Define your menu steps, routing rules, and fallback options using the flow builder. - Save and activate the flow. Incoming calls to your configured number will follow the flow you set up.
How it works
- Call recording & AI transcription — every call is recorded automatically. After the call ends, Retailos generates an AI transcription and a plain-language summary so you can quickly review what was discussed.
- Call timeline — all calls (inbound and outbound) appear on the customer's profile timeline under
Customers > [Customer Name], alongside their orders and other interactions. - Minutes & overage — your plan includes a managed minutes allowance. If you exceed it, additional minutes are billed from your Retailos wallet at ₹1 per minute. You can check your wallet balance at
Settings > Billing > Wallet.
Good to know
- You can use any one of the three supported providers (Twilio, Exotel, Knowlarity). Switching providers later will require re-entering credentials — your call history stays intact.
- AI transcription and summaries are generated after the call ends, not in real time. Allow a short processing window before the summary appears on the timeline.
- IVR flows only apply to your incoming number configured within Retailos. Make sure the number in your telephony provider account matches what you enter in settings.
- Wallet top-ups can be done any time from
Settings > Billing > Walletto avoid call interruptions during high-volume periods.
Troubleshooting
- Click-to-call button not appearing on customer profiles — confirm that your telephony provider credentials are saved correctly at
Settings > Advanced > Calling & IVRand that the connection status shows as active. - Call summary missing after a call — summaries take a few minutes to process. If the summary is still absent after 10–15 minutes, check that call recording was not manually disabled in your provider's dashboard.
- Overage charges unexpected — review your included minutes allowance under
Settings > Billingand monitor usage regularly if your team makes a high volume of calls. Top up your wallet in advance to keep calls uninterrupted.