Affiliates & referrals

The Affiliates & Referrals module lets you recruit partners, give each one a unique link or code, and automatically track the commission they earn on every order they bring in — all from one place.

How to set it up

1. Go to Marketing > Affiliates & Referrals.
2. Set up your affiliate programme by defining commission rules — for example, a flat amount or percentage applied to attributed orders.
3. Invite partners to sign up, or share the partner signup link so they can register themselves.
4. Once a partner joins, Retailos automatically generates a unique referral link and code for them.
5. Partners share their link or code with their audience. When a customer places an order using that link or code, the order is attributed to that partner.
6. View attributed orders and the commission earned against each partner under the commission tracking section.
7. When it is time to pay out, use the payout ledger to see the balance owed to each affiliate and record payments made.

How it works

• Partner signup — affiliates register through a signup flow. Once approved, they appear in your affiliate list.
• Unique links and codes — every affiliate gets their own link and discount/referral code. Orders are attributed to the affiliate whose link or code the customer used at checkout.
• Commission tracking — each attributed order automatically adds the calculated commission to that affiliate's running balance in the ledger.
• Payout ledger — the ledger shows total commissions earned, any payouts you have already recorded, and the current amount outstanding. You update it manually when you make a payment.

Good to know

• Commission is tracked on attributed orders only — if a customer does not use the affiliate's link or code, the order will not be counted toward that affiliate.
• The payout ledger is a record-keeping tool. Actual fund transfers happen outside Retailos through your preferred payment method.
• If you run promotions alongside your affiliate programme, make sure your commission rules are set clearly upfront to avoid confusion during payout.
• Retailos syncs order data with Shopify only. If you sell on other channels, orders from those channels will not appear in affiliate attribution automatically.

Troubleshooting

• An order is not showing as attributed — confirm the customer used the affiliate's exact link or code at checkout. Orders placed without the code or through a different channel will not be attributed.
• Commission amount looks incorrect — check the commission rules you configured in Marketing > Affiliates & Referrals. A recent rule change will apply to new orders, not retroactively to past ones.
• Affiliate says their signup is not going through — make sure you have activated the programme and that the signup link you shared is current. Ask the affiliate to check their spam folder if they are expecting a confirmation email.