The Contlo alternative built into your back-office.
If you're searching for Contlo, here's the thing worth knowing first: Contlo is now SuperAGI Marketing. The company announced the rebrand on 31 July 2025 — same founders, same company, not an acquisition — and the product is still live and still selling. What changed is its context. SuperAGI's platform now spans roughly forty apps, from CRM and ATS to HR and sales dialers, and its homepage positions the company as an AI sales agent. Ecommerce marketing is one app in that catalogue. Retail Commerce OS is the opposite shape: marketing is one module of a commerce back-office built only for Indian retail and D2C.
Why merchants move off Contlo
- The brand you evaluated is now one app inside a ~40-app AI platform — worth re-checking that ecommerce is still its centre of gravity.
- Marketing that shares a database with your POS, orders, inventory and billing, rather than syncing to them.
- Published ₹ pricing you can read without talking to sales.
- Built for Indian retail and D2C specifically — GST billing and POS included, not just marketing.
- One bill for the back-office, instead of a marketing tool plus everything it doesn't do.
Replace Contlo with your back-office.
If you're searching for Contlo, here's the thing worth knowing first: Contlo is now SuperAGI Marketing. The company announced the rebrand on 31 July 2025 — same founders, same company, not an acquisition — and the product is still live and still selling. What changed is its context. SuperAGI's platform now spans roughly forty apps, from CRM and ATS to HR and sales dialers, and its homepage positions the company as an AI sales agent. Ecommerce marketing is one app in that catalogue. Retail Commerce OS is the opposite shape: marketing is one module of a commerce back-office built only for Indian retail and D2C.
Instead of paying for Contlo as a separate subscription — with its own login and its own copy of your data — Retail Commerce OS builds marketing (campaigns, flows & segments) + WhatsApp into the same back-office that already runs your orders, inventory and customers. One bill, one dataset, one source of truth.
Nothing gets ripped out on day one. Retail Commerce OS runs alongside Contlo and the rest of your stack, syncs two-way with Shopify, and lets you export your full dataset at any time — so you switch Contlo off when you're ready, not before.
A fair read on the standalone tool
Contlo was an early AI-native marketing platform for D2C brands and the product has real traction behind it — a 4.4-star rating across 57 reviews on the Shopify App Store, live since 2021, and a free-to-install tier that includes a monthly allowance of email and SMS credits. As SuperAGI Marketing it still does AI-driven email, SMS and WhatsApp campaigns, and it's been actively rebuilt into the new platform rather than left to rot. If you want an AI-first marketing tool and the wider SuperAGI suite is interesting to you, it's a legitimate choice.
What it actually costs
Their Shopify App Store listing is free to install and includes an allowance of 2,000 emails and 200 SMS credits a month (as of this research, July 2026). Beyond that, SuperAGI does not publish paid pricing anywhere we could verify — the pricing page renders client-side with no figures in the page source — so we won't quote a number we can't stand behind. Retail Commerce OS publishes its ₹ plans on the pricing page, GST-exclusive and without a demo call.
Competitor pricing is publicly listed information, researched 2026-07-17, and may have changed since — verify on their site.
Coexist first. Cut over when you're ready.
If your flows are working, leave them alone. Retail Commerce OS runs alongside your current marketing tool — there's no day-one migration.
Bring POS, GST billing, inventory or orders in first. Nothing to migrate, nothing to break, and you get the whole-business view immediately.
Rebuild flows on the module that already knows your orders and stock — at your pace, when the timing suits you.
Frequently asked questions
What happened to Contlo?
It was rebranded, not shut down. On 31 July 2025 the company announced that Contlo is now SuperAGI Marketing, and existing customers were told to log in with their Contlo credentials. SuperAGI isn't an acquirer — it's the same company, founded by the same people; Contlo was its first product. The ecommerce marketing app is still live, still on the Shopify App Store, and still taking signups.
Is Contlo shutting down?
No, and it's worth saying plainly because the opposite is widely repeated online. The product is actively maintained — the ecommerce marketing app was rebuilt into the SuperAGI platform and updated during 2026 — and signups are open. Some of the confusion likely comes from SuperAGI's open-source agent framework on GitHub, which is a different thing from the commercial product and hasn't shipped a release since early 2024.
Should I move off SuperAGI Marketing?
Not automatically. If it does what you need, keep it — we'd rather you kept a tool that works than switched for the sake of it. The question worth asking is narrower: when ecommerce marketing is one app among about forty on a platform now pitched around AI sales agents, is your use case still the one it's built around? Only you can answer that.
Can I run both while I decide?
Yes. Retail Commerce OS is designed to run alongside your existing stack — both tools write to your Shopify customer records, not to each other. Bring the back-office over first and leave campaigns where they are until you're ready.
How does your marketing compare on AI features?
Ours is grounded in your live commerce data — it drafts campaigns and segments from the same database that holds your orders, stock and POS sales, so a segment like 'bought in-store, never online' needs no export. If you specifically want an AI marketing suite with the widest possible feature surface, evaluate them directly; if you want marketing that already knows what happened at your counter this morning, that's the difference.
What does SuperAGI Marketing cost?
Their Shopify listing is free to install with 2,000 emails and 200 SMS credits a month. We couldn't verify their paid tiers from any public page, so we won't guess at one. Our ₹ pricing is published on the pricing page.
Is my data locked in?
No. You can export your complete workspace — customers, orders and more — in a machine-readable format at any time, and there are no exit fees.
Move Contlo onto your back-office, when you're ready.
Everything else stays running while you switch.